No. Retargeting advertises to people who’ve already been to your website. Demographic and look-alike audience advertising markets to a large group of people based on their “profile.” Named-Target marketing advertises to the exact named individuals that matter to you.
The system can be used for any type of online advertising, but we use video heavily. Once you have the ability to speak directly to your audience through video every time they go online, why rely on text or display ads and hope for a click?
This level of targeting, down to named individuals, is only possible because of recent advancements in Artificial Intelligence and Big Data. Give us a call and we’ll go into as much detail as you like; anywhere from the plain-English overview to a full geek-out with your most inquisitive technologists. We happily speak both languages!
What we do is best categorized as Account Based Advertising, which is distinct from (but complementary to) Account Based Marketing. For more on the distinction, visit our page on Account Based Advertising.
We are generally able to reach 50-90% of any given group of individual professionals, depending on their accessibility metrics. Once we understand who you want to target, we will provide a complete accessibility analysis of your target group at no cost to you. This will tell you, in advance, how many of your decision-makers we can reach and how frequently we’ll be able to deliver your messages (often up to daily). Once your campaign begins, you will be able to see the engagement and accessibility level of each and every named individual you’re targeting.
Start with a brief conversation with one of our specialists. We’ll answer your questions and quickly evaluate the accessibility of the individuals you need to reach. Most engagements begin with a pilot period where your team can test our full capabilities.